Transforming Business Landscapes: Strategies for Sustainable and Innovative Growth in Thailand

This article explores the innovative business models and strategies that Thai companies are embracing to enhance their competitiveness, foster sustainability, and adapt to the evolving market conditions. By drawing on the work of prominent scholars, the article provides a comprehensive understanding of the transformative processes shaping the future of Thai businesses. Key findings include the adoption of platform-based models, circular economy models, servitization models, collaborative and sharing-based models, and localized and resilient supply chain models. The article also highlights the synergistic framework that integrates digital transformation, sustainability, entrepreneurship, and supply chain resilience, driving sustainable and innovative growth for Thai businesses.

JEL codes: O30, O33, L26, Q56, M21