Does Size Matter in Organizing Corporate Social Responsibility (CSR) in Romanian Firms?

The concept and practice of CSR have displayed chameleonic features through time and nowadays the level of involvement, planification, organization and evaluation of CSR incentives differ from region to region and between companies. There is still need to shed light and construct a unitary view on the subject both in theory and practice. Companies’ role in society has expanded with the shifts of power in the globalization process and their social impact can be seen more than ever. Business entities now need to explain how their actions affect the economy, the environment, and society overall due to the release of Corporate Social Responsibility (CSR) Reports and as well as the increase in academic interest in the topic, fact that puts them in the spotlight both regionally and internationally. Although the notion of CSR is still relatively new in Romania and was only introduced at the beginning of the 1990s, it has been a prominent topic in literature and practice during the past few decades. Nevertheless, Romanian CSR practice is not well supported by empirical evidence. Companies can have a significant impact on the progress of a developing country. Therefore, through this research we aim at determining the state-of-art of CSR incentives in Romanian companies, the level of involvement, organization, budgeting, strategies and evaluation in connection with firm size and capital ownership. This empirical study consists of research that is part of a broader quantitative analysis of CSR focusing on the Romanian context. In this study we provide insights regarding the involvement and organization of CSR incentives of companies with the purpose of testing the existence of a relationship in connection with firm size taking into consideration the number of employees, capital ownership and firm age.

JEL classification: M14, D22.