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Determinants of Customer Loyalty to Mobile Phone Brands Cover

Determinants of Customer Loyalty to Mobile Phone Brands

Oradea Journal of Business and Economics
Volume 5 (2020): Issue s1 (June 2020)
By:  and    
Open Access
|Jun 2020
Authors

Authors

Edith Onowe Odia

Department of Business Administration, Faculty of Management Sciences, University of Benin, Benin City, Nigeria

Simon Ayo Adekunle

adeksim@yahoo.com

Department of Business Administration, Faculty of Management Sciences, University of Benin, Benin City, Nigeria
DOI: https://doi.org/10.47535/1991ojbe096 | Journal eISSN: 2501-3599
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Language: English
Published on: Jun 29, 2020
Published by: University of Oradea Publishing House
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Brand loyalty,
Customer,
Durability,
Mobile phones,
Quality
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Business management, other,
Management accounting, financial controlling, cost calculation, investment,
Finance

© 2020 Edith Onowe Odia, Simon Ayo Adekunle, published by University of Oradea Publishing House
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 5 (2020): Issue s1 (June 2020)
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