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Marketing Capabilities in the Digital Environment. Consequences on the Performance of the Company Cover

Marketing Capabilities in the Digital Environment. Consequences on the Performance of the Company

Oradea Journal of Business and Economics
Volume 5 (2020): Issue 1 (March 2020)
By:   
Open Access
|Mar 2020
Authors

Authors

Valentina-Simona Pașcalău

valentina.pascalau73@e-uvt.ro

Doctoral School of Economics and Business Administration, West University of Timișoara, Timisoara, Romania
DOI: https://doi.org/10.47535/1991ojbe093 | Journal eISSN: 2501-3599
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Language: English
Published on: Mar 25, 2020
Published by: University of Oradea Publishing House
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
marketing capabilities,
digital marketing,
customer relations,
performance
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Business management, other,
Management accounting, financial controlling, cost calculation, investment,
Finance

© 2020 Valentina-Simona Pașcalău, published by University of Oradea Publishing House
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 5 (2020): Issue 1 (March 2020)
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