The Effect of Products Attributes Customer Satisfaction on Brand Loyalty in the Electronic Appliances Industry: Case of Jordan
By: Nemer Aburumman and Asisa Nieto
Authors
Nemer Aburumman
nemer.aburumman@econ.unideb.hu
Doctoral School of Management and Business, University of Debrecen, Debrecen, Hungary
Asisa Nieto
Faculty of Humanities, Pablo de Olavide University, Sevilla, Spain
DOI: https://doi.org/10.47535/1991ojbe066 | Journal eISSN: 2501-3599
Language: English
Published on: May 31, 2019
Published by: University of Oradea Publishing House
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2019 Nemer Aburumman, Asisa Nieto, published by University of Oradea Publishing House
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.