Exploring the Impact of Symbolic Meaning on Gen Z Consumers’ Purchase Intention Toward Green Clothing in Sri Lanka
DOI: https://doi.org/10.4038/wjm.v16i1.7641 | Journal eISSN: 2012-6182
Language: English
Page range: 123 - 138
Published on: Oct 18, 2025
Published by: Department of Business Management, Wayamba University of Sri Lanka
In partnership with: Paradigm Publishing Services
© 2025 W. M. H. P. Bandara, W. M. S. S. Bandara, W. M. D. K. Geethanjali, published by Department of Business Management, Wayamba University of Sri Lanka
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.