Impact of Big Five Personalities on Job Performance of Executive Employees in Apparel Firms in Kurunegala District of Sri Lanka

The impact of personality traits on employee job performance is well-documented, with many organizations leveraging this relationship to enhance workforce efficiency. This study investigates the impact of the Big Five Personality traits on the job performance of executive employees within selected apparel firms in the Kurunegala District of Sri Lanka. Using a questionnaire comprising 40 five-point Likert scale statements, data were collected from 285 randomly selected executives. The research followed a deductive approach, testing six hypotheses trough uni-variate and bi-variate analyses.The findings confirmed that all six hypotheses were supported, indicating that each dimension of the Big Five Personality traits significantly contributes to job performance. These results emphasize the value of understanding individual personality traits for evaluating and improving employee performance in the apparel sector.This study offers practical insights for industry professionals, highlighting the importance of integrating personality assessments into performance management strategies. Including specific correlation results in the abstract could further enhance its comprehensiveness and relevance.