Relationship between Social Media Marketing Activities and Consumer Response: A Comparative Study between Generations Y and Z with Reference to Retail Fashion Wear
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DOI: https://doi.org/10.4038/wjm.v14i2.7610 | Journal eISSN: 2012-6182
Language: English
Page range: 119 - 137
Published on: Dec 31, 2023
Published by: Department of Business Management, Wayamba University of Sri Lanka
In partnership with: Paradigm Publishing Services
© 2023 D. P. M. S. M. Peiris, H. H. N. M. Herath, published by Department of Business Management, Wayamba University of Sri Lanka
This work is licensed under the Creative Commons Attribution 4.0 License.