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The Impact of Social Media Marketing Activities on Consumers Purchase Intention towards Handloom Clothes in Eastern Province, Sri Lanka Cover

The Impact of Social Media Marketing Activities on Consumers Purchase Intention towards Handloom Clothes in Eastern Province, Sri Lanka

Open Access
|Dec 2022
Language: English
Page range: 334 - 354
Published on: Dec 31, 2022
Published by: Department of Business Management, Wayamba University of Sri Lanka
In partnership with: Paradigm Publishing Services

© 2022 S. Samsath Noufa, R. Alexander, K. Shanmuganathan, published by Department of Business Management, Wayamba University of Sri Lanka
This work is licensed under the Creative Commons License.