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Pricing Strategy and Customer Retention in Nigeria National Petroleum Corporation Retail Outlets, South-West, Nigeria Cover

Pricing Strategy and Customer Retention in Nigeria National Petroleum Corporation Retail Outlets, South-West, Nigeria

Wayamba Journal of Management
Volume 13 (2022): Issue 2
By: ,   and    
Open Access
|Dec 2022
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DOI: https://doi.org/10.4038/wjm.v13i2.7567 | Journal eISSN: 2012-6182
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Language: English
Page range: 60 - 78
Published on: Dec 31, 2022
Published by: Department of Business Management, Wayamba University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
Competition-based pricing system,
Cost-based pricing system,
Customer satisfaction,
NNPC retail outlets,
Value-based pricing system

© 2022 A. O. Nagode, A. E. Adeyemi, A. P. Abogunrin, published by Department of Business Management, Wayamba University of Sri Lanka
This work is licensed under the Creative Commons License.

Volume 13 (2022): Issue 2
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