The Impact of Brand Equity on Customer Purchase Intention of Mobile Phones: Evidence from Undergraduates of Private Sector Higher Educational Institutions in Sri Lanka
By: K. R. Nilmini and D. M. T. D. Dissanayake
Open Access
|Jun 2022DOI: https://doi.org/10.4038/wjm.v13i1.7554 | Journal eISSN: 2012-6182
Language: English
Page range: 96 - 113
Published on: Jun 22, 2022
Published by: Department of Business Management, Wayamba University of Sri Lanka
In partnership with: Paradigm Publishing Services
© 2022 K. R. Nilmini, D. M. T. D. Dissanayake, published by Department of Business Management, Wayamba University of Sri Lanka
This work is licensed under the Creative Commons License.