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Factors Influencing Customer Purchase Intention: Reference to Social Media Advertising Cover

Factors Influencing Customer Purchase Intention: Reference to Social Media Advertising

Wayamba Journal of Management
Volume 12 (2021): Issue 2
By:   
Open Access
|Dec 2021
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DOI: https://doi.org/10.4038/wjm.v12i2.7544 | Journal eISSN: 2012-6182
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Language: English
Page range: 350 - 372
Published on: Dec 30, 2021
Published by: Department of Business Management, Wayamba University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
Customer purchase intention,
Social media advertising,
Informativeness,
Interactivity,
UTAUT2

© 2021 S. M. F. Shafnaz, published by Department of Business Management, Wayamba University of Sri Lanka
This work is licensed under the Creative Commons License.

Volume 12 (2021): Issue 2
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