Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka
By: K. Shanmuganathan and S. Shanmugathas
Open Access
|Jul 2021Authors
K. Shanmuganathan
Vavuniya Campus of the University of Jaffna, Pambaimadhu, Mannar Road, Vavuniya 43000
DOI: https://doi.org/10.4038/wjm.v12i1.7518 | Journal eISSN: 2012-6182
Language: English
Page range: 117 - 145
Published on: Jul 2, 2021
Published by: Department of Business Management, Wayamba University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2021 K. Shanmuganathan, S. Shanmugathas, published by Department of Business Management, Wayamba University of Sri Lanka
This work is licensed under the Creative Commons License.