Factors Affecting Generation Y’s Consumer Conformity Behaviour in Social Networking Sites; with Special Reference to Retail Fashion Industry in Colombo District, Sri Lanka
By: K. Liyanage and W. D. N. S. M. Tennakoon
Open Access
|Dec 2020Authors
DOI: https://doi.org/10.4038/wjm.v11i2.7471 | Journal eISSN: 2012-6182
Language: English
Page range: 25 - 36
Published on: Dec 30, 2020
Published by: Department of Business Management, Wayamba University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2020 K. Liyanage, W. D. N. S. M. Tennakoon, published by Department of Business Management, Wayamba University of Sri Lanka
This work is licensed under the Creative Commons License.