Impact of Customer Relationship Management on Customer Retention: A Study in the Private Healthcare Sector in Jaffna, Sri Lanka
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DOI: https://doi.org/10.4038/vjbm.v5i2.12 | Journal eISSN: 2961-5151
Language: English
Page range: 120 - 147
Published on: Dec 31, 2022
Published by: Faculty of Business Studies, University of Vavuniya
In partnership with: Paradigm Publishing Services
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© 2022 Mahadevan Karunanithy, published by Faculty of Business Studies, University of Vavuniya
This work is licensed under the Creative Commons Attribution 4.0 License.