Consumer Ethnocentrism on the Purchase of Milk Powder: A Comparative Study Between Foreign and Local Brand in Mullaitivu District
Authors
Poongothai Selvarajan
poongothai.selvarajan@gmail.com
Department of Management and Entrepreneurship, Faculty of Business Studies, University of Vavuniya
DOI: https://doi.org/10.4038/vjbm.v5i2.10 | Journal eISSN: 2961-5151
Language: English
Page range: 80 - 102
Published on: Dec 31, 2022
Published by: Faculty of Business Studies, University of Vavuniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2022 Poongothai Selvarajan, Saruja Jeyaseelan, published by Faculty of Business Studies, University of Vavuniya
This work is licensed under the Creative Commons Attribution 4.0 License.