An Investigation into the Efficacy of Applying the Principle of Rasa in Formulating Television Advertisements
Open Access
|May 2016DOI: https://doi.org/10.4038/suslj.v14i1.7690 | Journal eISSN: 2386-2041
Language: English
Page range: 33 - 40
Published on: May 1, 2016
Published by: The Sabaragamuwa University of Sri Lanka
In partnership with: Paradigm Publishing Services
© 2016 R.G. Sangeeth Rathnayake, published by The Sabaragamuwa University of Sri Lanka
This work is licensed under the Creative Commons License.