Psychological Drivers and Pro Sustainable Practices on Sustainable Buying Behaviour of Young Travelers: A Conceptual Framework integrating Nudge Theory and Norm Activation Model (NAM)
DOI: https://doi.org/10.4038/sljms.v8i1.182 | Journal eISSN: 2792-1093
Language: English
Page range: 71 - 90
Published on: Aug 14, 2026
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
© 2026 Tharindu Ameresekere, Asanga Ranasinghe, Ananda K. L. Jayawardana, Oshani Vidarshika, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.