Impact of Customer Experience on Word of Mouth and Brand Switching with Gender as the Moderator of the Mediating Role of Brand Image: A Moderated-Mediation Model
By: Khadija Afzaal
DOI: https://doi.org/10.4038/sljms.v8i1.181 | Journal eISSN: 2792-1093
Language: English
Page range: 39 - 70
Published on: Aug 14, 2026
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2026 Khadija Afzaal, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.