The Impact of Celebrity Endorsements on Purchase Intentions in Sri Lanka’s Fashion Retail Industry: The Mediating Role of Customer Trust
DOI: https://doi.org/10.4038/sljms.v7i2.196 | Journal eISSN: 2792-1093
Language: English
Page range: 256 - 277
Published on: Dec 31, 2025
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
© 2025 Y. I. Meddegama, R. A. S. Weerasiri, R. A. L. Madushika, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.