Understanding the Role of Social Touchpoint Contents in Influencing Brand Loyalty Among Sri Lankan Millennials
DOI: https://doi.org/10.4038/sljms.v7i2.123 | Journal eISSN: 2792-1093
Language: English
Page range: 39 - 56
Published on: Dec 31, 2025
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
© 2025 K. R. Samarasinghe, M. J. M. Razi, D. M. R. Dissanayaka, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.