Impact of Emotional Advertising on Admission Intention for Non-State (Private) Universities in Sri Lanka: With Special Reference to Bachelor’s Degree Programs
By: R. H. Banduge and W. D. C. Jayawickrama
DOI: https://doi.org/10.4038/sljms.v7i1.172 | Journal eISSN: 2792-1093
Language: English
Page range: 83 - 103
Published on: Sep 4, 2025
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2025 R. H. Banduge, W. D. C. Jayawickrama, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.