Impact of Social Media Influencers on Consumer Brand Relationships in Branded Fashion Industry in Sri Lanka: The Moderating Role of Consumer Innovativeness
DOI: https://doi.org/10.4038/sljms.v6i2.155 | Journal eISSN: 2792-1093
Language: English
Page range: 131 - 152
Published on: May 7, 2024
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 Darshana Tharanga Jayasinghe, W. M. C. B. Wanninayake, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.