Power of Emotional Appeal Strategy in advertisements: Does it enhance Brand Awareness through the Mediation of Brand Attitude?
By: D. K. A. Gamali and P. I. N. Fernando
DOI: https://doi.org/10.4038/sljms.v6i2.150 | Journal eISSN: 2792-1093
Language: English
Page range: 1 - 16
Published on: Apr 7, 2025
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
© 2025 D. K. A. Gamali, P. I. N. Fernando, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.