Customer Shopping Value on Brand Loyalty: Mediating Role of Customer Satisfaction: A Study on E-Commerce Industry in Western Province, Sri Lanka
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DOI: https://doi.org/10.4038/sljms.v6i1.132 | Journal eISSN: 2792-1093
Language: English
Page range: 142 - 170
Published on: Aug 30, 2024
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
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© 2024 R. A. L. Madushika, D. M. R. Dissanayake, Viduni Udovita, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.