Utilizing Digital Functional Touchpoints to Formulate Brand Loyalty among Millennial Consumers
Authors
DOI: https://doi.org/10.4038/sljms.v6i1.131 | Journal eISSN: 2792-1093
Language: English
Page range: 125 - 141
Published on: Aug 30, 2024
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 K. R. Samarasinghe, M. J. M. Razi, D. M. R. Dissanayaka, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.