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The Role of Shopping Values, Cognitive and Affective Evaluations on the Relationship between Store Environment and Store Patronage Intention: A Future Research Agenda Cover

The Role of Shopping Values, Cognitive and Affective Evaluations on the Relationship between Store Environment and Store Patronage Intention: A Future Research Agenda

Open Access
|Sep 2023

Authors

M. S. H. Rathnasiri

hansinirathnasiri@gmail.com

Sabaragamuwa University of Sri Lanka

W. V. De Silva

ssapu@ou.ac.lk

Sabaragamuwa University of Sri Lanka
Language: English
Page range: 100 - 120
Published on: Sep 20, 2023
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services

© 2023 M. S. H. Rathnasiri, W. V. De Silva, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-NoDerivatives 4.0 License.