Skip to main content
Have a personal or library account? Click to login
The Factors Affecting Consumer Attitudes toward Social Media Advertising in ABC Bank: A Study on Credit Card Users Cover

The Factors Affecting Consumer Attitudes toward Social Media Advertising in ABC Bank: A Study on Credit Card Users

Open Access
|Sep 2023

Authors

W. W. A. D. Sachini Anushika

ssapu@ou.ac.lk

ICBT Campus

V. Sivalogathasan

vsiva@ou.ac.lk

The Open University of Sri Lanka
Language: English
Page range: 67 - 88
Published on: Sep 20, 2023
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services

© 2023 W. W. A. D. Sachini Anushika, V. Sivalogathasan, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-NoDerivatives 4.0 License.