The Mediating Effect of Brand Trust on the Relationship between Experiential Marketing and Brand Loyalty: With Special Reference to Retail Industry of Sri Lanka
By: U. J. Mirando and W. M. C. B. Wanninayake
DOI: https://doi.org/10.4038/sljms.v5i1.105 | Journal eISSN: 2792-1093
Language: English
Page range: 35 - 50
Published on: Sep 20, 2023
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
© 2023 U. J. Mirando, W. M. C. B. Wanninayake, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-NoDerivatives 4.0 License.