Impact of Facebook Advertising on E-brand Equity: Examining the Moderating Effect of Negative Sentiments with the Special Reference to Telecommunication Industry in Sri Lanka
By: N. T. Hewapathirana and D. K. Thilina
Authors
DOI: https://doi.org/10.4038/sljms.v4i2.96 | Journal eISSN: 2792-1093
Language: English
Page range: 34 - 48
Published on: Dec 31, 2022
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2022 N. T. Hewapathirana, D. K. Thilina, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-NoDerivatives 4.0 License.