The Impact of Organizational Culture on the Use of Business Analytics in Sri Lankan Companies

Business analytics is an extremely popular topic at present, and it helps to invest past business performance to gain insights and predict business performances. This study intends to investigate the impact of organizational culture on the usage of business analytics across Sri Lankan companies. The research addresses the question, “what is the impact of organizational culture on the usage of business analytics?” The main identified independent variable of the study is organizational culture to measure the dependent variable of “use of business analytics”. This research has used a quantitative approach and survey method to test the hypothesis. A total of 311 numbers of Sri Lankan companies have been selected through a simple random sampling to collect primary data. Collected data has been analyzed through descriptive statistics, correlation analysis, and linear regression analysis to achieve the research objectives. According to the results, there is a significant positive relationship between organizational culture and the use of business analytics. The overall conclusion is that there is a significant impact from organizational culture on the use of business analytics in Sri Lankan companies. The main recommendation is that the organizations need to develop a culture, in terms of analytics, to improve the applicability of business analytics.