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Factors Affecting the Effectiveness of Promotional SMS Communication in the Sri-Lankan Fashion Retail Sector Cover

Factors Affecting the Effectiveness of Promotional SMS Communication in the Sri-Lankan Fashion Retail Sector

Sri Lanka Journal of Management Studies
Volume 4 (2022): Issue 1
By:  and    
Open Access
|Nov 2022
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DOI: https://doi.org/10.4038/sljms.v4i1.86 | Journal eISSN: 2792-1093
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Language: English
Page range: 25 - 48
Published on: Nov 10, 2022
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
SMS Promotional communication,
Targeting,
Loyalty-Programs (Lps),
Past purchase behavior,
Data utilization

© 2022 Thamal De Silva, Nalin Abeysekera, published by Open University of Sri Lanka
This work is licensed under the Creative Commons License.

Volume 4 (2022): Issue 1
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