Journey of a Successful Local Brand, ‘S-lon’: A Case Study on Building Brand Equity through a Brand Community
Open Access
|Dec 2021DOI: https://doi.org/10.4038/sljms.v3i2.73 | Journal eISSN: 2792-1093
Language: English
Page range: 70 - 83
Published on: Dec 30, 2021
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2021 S. C. Weerasekera, D. M. R. Dissanayake, published by Open University of Sri Lanka
This work is licensed under the Creative Commons License.