Branding as an Entry Strategy to Overcome the Failures of New Products Introduced Under Protective Trade Environment in Sri Lanka
Open Access
|Dec 2021Authors
DOI: https://doi.org/10.4038/sljms.v3i1.66 | Journal eISSN: 2792-1093
Language: English
Page range: 87 - 105
Published on: Dec 13, 2021
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2021 J. A. S. C. Jayasinghe, published by Open University of Sri Lanka
This work is licensed under the Creative Commons License.