A Book Review: Marketing 4.0 Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan, Wiley, 2017; ISBN 978-1-119-34120-8 (cloth); ISBN 978-1-119-34106-2 (EPDF)
By: B.S. Galdolage
Open Access
|Dec 2020DOI: https://doi.org/10.4038/sljms.v2i2.44 | Journal eISSN: 2792-1093
Language: English
Page range: 155 - 157
Published on: Dec 1, 2020
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2020 B.S. Galdolage, published by Open University of Sri Lanka
This work is licensed under the Creative Commons License.