Determinants of Purchase Intention of Men's Fairness Cream: The Role of Electronic Word of Mouth (e-WoM) Communication in Formation of Product Specific Attitudes of Sri Lankan Millennials
By: G.D. Samarasinghe and W.S. Jayawardhana
Open Access
|Dec 2020Authors
DOI: https://doi.org/10.4038/sljms.v2i2.35 | Journal eISSN: 2792-1093
Language: English
Page range: 1 - 21
Published on: Dec 1, 2020
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2020 G.D. Samarasinghe, W.S. Jayawardhana, published by Open University of Sri Lanka
This work is licensed under the Creative Commons License.