‘This is how we did it’, the strong voice of resilient people: A paradigm shift for risk communication during fatigue phase of COVID-19 pandemic

Almost twenty-four months have passed since the first patient of COVID-19 was reported. COVID-19 is no more felt like a novel, unfamiliar, acute health threat by the public. In the current context of COVID-19, it is not only a health crisis but also a major socio-economic and information crisis. Pandemic and its response are pushing the world to a major global recession. Although public health measures remain the best way to minimize the spread of the virus, people are becoming less adherent to these measures. Pandemic fatigue impacts people, making them complacent and less receptive to risk perception; along with less interest, less trust, and less confidence in their role to control the virus. Therefore, creative and engaging ways to motivate people need to be identified for the local context and implemented to overcome challenges in risk communication and community engagement (RCCE) at this juncture.