Does online community engagement and online community experience play a role in value co-creation at Jenius BTPN bank?
By: P. Naomi and N. Cahyati
Abstract
Jenius BTPN is one of the many digital banking resources in Indonesia. This study investigates the effect of online community experience and online community engagement on value co-creation at Jenius BTPN Bank. The sample for this research comprises Jenius customers who join the Jenius online community and follow Jenius BTPN on Instagram @jeniusconect. The number of respondents in this study was 101, and data collection used online questionnaires. Data analysis was performed using regression and path analysis. The results of this study indicate that Jenius’s co-creation is still in the idea-creation stage of value co-creation within the progression levels of ideas, brand advertisement, and products. Testing for this study’s hypothesis reveals that: 1) Online community experience and online community engagement variables have a significant effect on value co-creation, and 2) Online community engagement strengthens the influence of online community experience on value co-creation.
DOI: https://doi.org/10.4038/sljbf.v6i2.44 | Journal eISSN: 2961-5348
Language: English
Page range: 1 - 17
Published on: Dec 31, 2023
Published by: Department of Banking and Finance, Wayamba University of Sri Lanka
In partnership with: Paradigm Publishing Services
© 2023 P. Naomi, N. Cahyati, published by Department of Banking and Finance, Wayamba University of Sri Lanka
This work is licensed under the Creative Commons Attribution 4.0 License.