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Impact of Market Orientation and Performance Measurement Orientation on the Performance of Small and Medium Scale Enterprises Cover

Impact of Market Orientation and Performance Measurement Orientation on the Performance of Small and Medium Scale Enterprises

Sri Lanka Journal of Advanced Social Studies
Volume 10 (2020): Issue 1
By: ,  ,   and    
Open Access
|Jun 2020
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DOI: https://doi.org/10.4038/sljass.v10i1.7159 | Journal eISSN: 2012-9149
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Language: English
Page range: 88 - 120
Published on: Jun 30, 2020
Published by: National Centre for Advanced Studies in Humanities and Social Sciences (NCAS)
In partnership with: Paradigm Publishing Services
Keywords:
Market orientation,
Performance measurement orientation,
Performance measurement system,
Firm performance

© 2020 A. W. J. C. Abeygunasekera, T. M. N. D. Thennakoon, W. H. T. Madhuhansi, R. Razik, published by National Centre for Advanced Studies in Humanities and Social Sciences (NCAS)
This work is licensed under the Creative Commons License.

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