Television Broadcasting as a Catalyst for Community Recovery: A Study on Flood-Affected Areas in Matara District (2016–2023)

This research explores how public and private television broadcasters contributed to community recovery in the aftermath of recurrent floods in Sri Lanka’s Matara District from 2016 to 2023. Recognizing the increasing significance of media in disaster contexts, the study focuses on the communicative functions of television in delivering life-saving information, emotional reassurance, and fostering social stability during post-disaster phases. The research problem centers on how television content can be made more effective and inclusive in addressing the needs of disaster-stricken populations. Employing a mixed-methods design, the study integrates qualitative interviews with key stakeholders, including media producers, government officials, community leaders, and NGO representatives, quantitative data from affected residents, and content analysis of disaster-related television programs. This methodological triangulation allows for a nuanced understanding of both media output and audience reception. The findings confirm that television played a critical role in providing timely updates, promoting collective resilience, and mobilizing support mechanisms. However, challenges such as limited accessibility, insufficient regional focus, and weak coordination with disaster management bodies were also identified. Anchored in established communication theories, the discussion emphasizes the need for more localized, culturally sensitive programming and stronger institutional linkages between broadcasters and emergency agencies. The study recommends the enhancement of local media infrastructure, training for broadcasters in crisis communication, and the creation of content that reflects the unique experiences and recovery needs of flood-affected communities.