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Green Marketing Influencing the Intention to Choose Green Hotels in Ho Chi Minh City Cover

Green Marketing Influencing the Intention to Choose Green Hotels in Ho Chi Minh City

South Asian Journal of Tourism and Hospitality
Volume 4 (2024): Issue 2
By:   
Open Access
|Dec 2024
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DOI: https://doi.org/10.4038/sajth.v4i2.80 | Journal eISSN: 2756-911X
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Language: English
Page range: 118 - 147
Published on: Dec 30, 2024
Published by: Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
Green Marketing, Consumer Behavior, Environmental Concern, Perceived Value, Brand Trust, Sustainable Tourism, Ho Chi Minh City

© 2024 Vu Manh Duy Duong, published by Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
This work is licensed under the Creative Commons Attribution-NoDerivatives 4.0 License.

Volume 4 (2024): Issue 2
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