
Tourism Management, Marketing, and Development Edited by Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, and Ourania Vitouladiti (1st Edition :2016; Pages: 291)
Abstract
The book, Tourism Management, Marketing, and Development is a series of chapters that address a wide variety of research concerns with a particular focus on the role of performance and strategies at the destination and corporate levels, sustainability, and advances in management knowledge and practice in the quickly expanding tourism sector. The chapters in this book are the result of the collaboration of a team of international specialists. They present original research on tourism management from a range of theoretical perspectives, as well as from different epistemological paradigms and mixed research methodologies and procedures. The volume mixes strategy, performance, and sustainability issues as linked factors in a number of the cases explored. The book also emphasizes the importance of innovation as a corporate strategy for maximizing the benefits of the digital revolution in a quickly evolving business environment.
© 2022 R. S. S. W. Arachchi, W. N. Sellahewa, published by Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
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