Experiential Marketing through Virtual Reality: A Study based on the Hospitality Industry in Sri Lanka
By: B. A. N. Eranda and K. C. B. Muwandeniya
Authors
DOI: https://doi.org/10.4038/sajth.v2i2.52 | Journal eISSN: 2756-911X
Language: English
Page range: 53 - 77
Published on: Dec 31, 2022
Published by: Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
In partnership with: Paradigm Publishing Services
© 2022 B. A. N. Eranda, K. C. B. Muwandeniya, published by Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
This work is licensed under the Creative Commons Attribution-NoDerivatives 4.0 License.