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The Effect of Experiential Marketing, Destination Image, Tourists’ Satisfaction on Destination Loyalty: Evidence from Tourists’ Cultural Destinations in Sri Lanka Cover

The Effect of Experiential Marketing, Destination Image, Tourists’ Satisfaction on Destination Loyalty: Evidence from Tourists’ Cultural Destinations in Sri Lanka

South Asian Journal of Tourism and Hospitality

Volume 1 (2021): Issue 1

By: Y.M.W.G.P.K. Udurawana and W.M.C. Bandara Wanninayake

Open Access

|Jan 2021

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DOI: https://doi.org/10.4038/sajth.v1i1.28 | Journal eISSN: 2756-911X

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Language: English

Page range: 83 - 101

Published on: Jan 26, 2021

Published by: Faculty of Management Studies, Sabaragamuwa University of Sri Lanka

In partnership with: Paradigm Publishing Services

Keywords:

Experiential Marketing,

Tourists' Satisfaction,

Destination Image,

Destination Loyalty,

Cultural Destination

© 2021 Y.M.W.G.P.K. Udurawana, W.M.C. Bandara Wanninayake, published by Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
This work is licensed under the Creative Commons License.

Volume 1 (2021): Issue 1

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