Personal and In-store Factors on Impulse Buying Behavior: Moderating Role of Generation
By: A. K. D. N. Perera and G. P. K. Nishadi
DOI: https://doi.org/10.4038/sajbi.v4i1.64 | Journal eISSN: 2773-6997
Language: English
Page range: 60 - 82
Published on: Oct 10, 2024
Published by: Faculty of Management and Finance, University of Ruhuna
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 A. K. D. N. Perera, G. P. K. Nishadi, published by Faculty of Management and Finance, University of Ruhuna
This work is licensed under the Creative Commons Attribution 4.0 License.