Effect of Perceived Risk on Behavioural Intention of Using Digital Financial Services: Exploring the Theoretical Gap
Abstract
This research aims to address the gap in the existing literature by examining the influence of perceived risk on the behavioral intention to use digital financial services. It reviews the literature on the effect of perceived risk on behavioural intention related to synthesizing technology acceptance theories and models and the applicability of those with perceived risk in digital financial services. The review focuses on twelve technology acceptance theories and models that can be used to determine behavioural intentions towards digital financial services. Through this review, 31 variables are identified as key determinants of behavioral intention, highlighting the omission of perceived risk in the existing theories and models.
DOI: https://doi.org/10.4038/sajbi.v3i2.56 | Journal eISSN: 2773-6997
Language: English
Page range: 23 - 48
Published on: Dec 31, 2023
Published by: Faculty of Management and Finance, University of Ruhuna
In partnership with: Paradigm Publishing Services
© 2023 M. W. S. S. Silva, H. S. C. Perera, P. A. P. S. Kumara, published by Faculty of Management and Finance, University of Ruhuna
This work is licensed under the Creative Commons Attribution 4.0 License.