Examining the Role of Advertising Value Perceptions in Driving Engagement: A Framework for Assessing Hotel/Restaurant Paid Advertising Effectiveness on Facebook
DOI: https://doi.org/10.4038/sajbi.v3i1.49 | Journal eISSN: 2773-6997
Language: English
Page range: 3 - 25
Published on: Sep 7, 2023
Published by: Faculty of Management and Finance, University of Ruhuna
In partnership with: Paradigm Publishing Services
Keywords:
© 2023 Thanuka Mahesha de Silva, published by Faculty of Management and Finance, University of Ruhuna
This work is licensed under the Creative Commons Attribution 4.0 License.