Viral Marketing and Impulse Buying: The Role of Online Trust in a Pandemic
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DOI: https://doi.org/10.4038/sajbi.v1i2.29 | Journal eISSN: 2773-6997
Language: English
Page range: 74 - 92
Published on: Dec 1, 2021
Published by: Faculty of Management and Finance, University of Ruhuna
In partnership with: Paradigm Publishing Services
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© 2021 Yasindee Liyanapathirana, published by Faculty of Management and Finance, University of Ruhuna
This work is licensed under the Creative Commons Attribution 4.0 License.