Consumer ethnocentrism and purchase intention: A multidimensional analysis of domestic product preference in Sri Lanka
By: D. M. P. Sewwandi and R. H. Banduge
Open Access
|Dec 2024DOI: https://doi.org/10.4038/pmr.v6i2.81 | Journal eISSN: 2673-1207
Language: English
Page range: 1 - 33
Published on: Dec 31, 2024
Published by: Faculty of Management, University of Peradeniya
In partnership with: Paradigm Publishing Services
© 2024 D. M. P. Sewwandi, R. H. Banduge, published by Faculty of Management, University of Peradeniya
This work is licensed under the Creative Commons License.