Evaluating Recommendation System Effectiveness on Customer Experience in Sri Lankan E-commerce: The Moderating Role of Shopping Goal
By: G. D. Dilshan, V. D. Udovita and M. Dhuveeshan
Open Access
|Dec 2025Authors
DOI: https://doi.org/10.4038/pmr.v5i2.74 | Journal eISSN: 2673-1207
Language: English
Page range: 33 - 61
Published on: Dec 30, 2025
Published by: Faculty of Management, University of Peradeniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2025 G. D. Dilshan, V. D. Udovita, M. Dhuveeshan, published by Faculty of Management, University of Peradeniya
This work is licensed under the Creative Commons License.